VITCHECK FEATURED IN THE PRESS

WHAT THE JUDGES SAID: Our panel of judges commended the thought that had gone into Vitcheck, with particular   praise going to the firms use of algorithms and evidence-based insights to generate truly personalised recommendations. We were very impressed with the progress made in delivering personalised dietary recommendations based around lifestyle, life-stage diet and in particular medication use. 

WORDS FROM FOUNDER MIKE WAKEMAN: "Vitcheck is the outcome of of five years of personal academic research into the sphere of personalised nutrition, especially the under-recognised deleterious effect that medication/s have upon micronutrient status and clinical outcomes - Having developed this evidence based platform into a commercially viable product with utility to both consumers and healthcare professionals, and now to win this accolade is so rewarding, especially as it was endorsed by such an expert judging panel. 

Vitmedics has taken the national Innovation title at the 2021 Family Business of the year awards organised by Family Business United (‘FBU’).

Kirsty Ross, Head of Family Business for KPMG Private Enterprise in Scotland, sponsors of the award added, “As always there were a lot of amazing entries this years and some strong contenders for the innovation award. Although a relatively young family business at the start of their journey, Vitmedics are truly deserving of this award. Not only have they developed an innovative product but they have continuously had to innovate over the past year as a result of the pandemic.” 

 As Paul Andrews, founder of FBU and organisers of the awards concludes, Vitmedics is undeniably innovative in their approach and are already being recognised for their work in the world of nutrition.”  

“Not only do they have strong family values and an ethos based on excellent customer service, they find innovative solutions and are constantly adapting to overcome any obstacle they encounter. Innovation is part of their DNA and it is fantastic to see them win this award,” concludes Paul.

WHAT THE JOURNALIST SAID:

“The company was established by a pharmacist with a masters In nutritional medicine who is an expert in corrective personalised medicine. Focuses more on information that hard selling, with a list of foods that might correct any imbalances and links to studies with recommendations. The science and soft sell approach gave me confidence in the prescription”. 

WHAT THE EXPERT - PROFESSOR Margaret Rayman SAID:- 

“This is a sensible service which could be important for anyone on a range of medicines. It’s good to have an appreciation of the adverse effect some drugs can have on nutrition-one example is metformin, prescribed for diabetes, which can reduce the absorption of vitamin B12 in the gut and lead to deficiency”

In selecting Vitcheck submission for the personalised nutrition award ahead of industry heavyweights such as the food giant Danone, the Nutra Ingredients expert judges “commended the clever and pragmatic approach of the initiative, and strong evidence to meet consumer needs”. 

Dr Campbell Murdoch Previous head of Diabetes UK - NHS England and Royal College of General Practitioners, Clinical Adviser commented on the science research behind the platform “That’s excellent Mike. Congratulations, a really important paper”